Sunday, September 28, 2008

Lessons, sunshine,and memories...

...I've learned many things already during my couple weeks down here in Los Angeles.

Here are a couple of key points...

1) CHECK YOUR EGO AT THE DOOR
It doesn't matter what you did where you come from, when you come down here, the only thing that matters is what you get done, DOWN HERE. It's a whole other ballgame down here compared to the Twin Cities music scene, from the business, to the politics, to even the slightest interactions. Every single step you take down here will either A) open up a door, or B) slam that door straight on your ass.

In the Twin Cities, people are very open with their studio sessions and other musical business, it is very communal. Everyone tries to help everyone. Out here, you need to have your own thing going, because NOBODY is going to stop THEIR progress just to help YOU out. And if they do, you better be thankful, and it better be worth while in the end for them.

2) PEOPLE ARE ABOUT THEIR BUSINESS...
...and the person you see in front of you is in the same game and the same jungle you are - watch out. People are out to elevate themselves and will do whatever it takes to get to the top of whatever we think we're climbing.

With that being said, I've done a lot since my last blog update, so I'll try my best to recap the best I can.

Work @ North Star Media is phenominal - I transferred both their ASCAP catalogue and their BMI catalogue from a word document to a spreadsheet - may not sound fun, BUT - It gave me a chance to get to know their song catalogues, songwriters, sub-publishers, and how to efficently catalogue songs, which I then went home and used with my own business. All the transferring took me about a week to complete, which I think suprised them, as the job was supposed to last atleast a few weeks. This left me wide open for new tasks, so I got to review clearance sheets, do some song research to track down contact info for publishing companies and writers, and now am being involved in a HUGE project. Besides that, I got my music in the hands of Marty Silverstone, the VP of the creative department (who just got a mention in Billboard Magazine) - he is the one responsible for pitching songs to TV, film, advertisements, etc. - I also got to play the role of A&R and listen to some music submissions, take down notes and let them know what I thought. Not too bad to spend a couple hours @ work like that.

I also went out to Juliana Cole's performance at Genghis Cohen in Hollywood - she's an artist represented by North Star. I brought my camera and did some photography and video work, which also benefited Mr. Silverstone -




then on the way home...





Toni Alberte, whom is interning at Urban Network, came by to visit yesterday. It was nice to see her and spend some time with her - friends, (atleast "real" friends) are few and far between down here, i've found myself on the phone conversating longer with people back home than anyone down here. but who knows, maybe that will change - i'm still in my growth period, my LA transitional period.






It was a long week and i'm definitely enjoying the weekend -
I wrote 2 songs and made 2 instrumentals -
here's one:

"Lighten Up"
Antonio Rosario

http://www.orikal.com/LightenUp.mp3

til next time.
-Antonio Rosario
GRAFF ROOTS MEDIA
Sota Rico Productions
651-329-0699
Orikal@gmail.com

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